When diversity initiatives fail to gain traction, some companies consider adopting a "colorblind" strategy of treating all employees equally regardless of race or ethnicity. Some may find this method attractive because it avoids the potential for conflict when efforts are centered on categories like race and gender. Many companies' current diversity efforts don't help more women or people of color advance, but they still make white men feel like they aren't being treated fairly, according to some studies. Colorblindness is not the solution, however. It will probably backfire, causing more harm than good to the inclusion efforts it is meant to improve.