How retailers approach diversity and inclusion initiatives is undergoing a significant shift. These changes affect consumers, who base their decisions on values more than ever. As leaders, we are responsible for introducing and fostering these initiatives, championing them within our organizations, and empowering all stakeholders to purchase from companies whose actions are consistent with their values. Therefore, we must lead the charge for D&I practices that result in tangible improvements for our customers and employees if we are to effect real change in the retail landscape.
What Brands Can Do to Reach More Diverse Customers Through Inclusive Marketing
Each generation alters the D&I landscape by redefining diversity through its lens. However, businesses are less likely to stray from their target demographic if they staff their creative departments with a wide range of individuals, actively engage with their target market, and create tales that are true to the brand. Read how branding to diverse people can improve revenue.